Establish the demand base
People are not interchangeable units of footfall.
Residents, visitors, students and workers use a community differently. Visitor arrivals must be converted into daily presence using length of stay. Residents contribute recurring demand; visitors introduce seasonality; workers need housing and services as well as employment. Each group should be counted once and weighted only where a defensible participation assumption exists.
An annual average is useful for orientation, but it conceals peaks. A sound plan also tests the design day, seasonal lows, geography, opening hours and the capacity of transport and utilities.